What Is Red Zone Selling?
Red Zone Selling is your ultimate playbook for taking control of deals, eliminating stalls, and finishing strong.
Winning in sales is just like winning in football, you don’t score by playing it safe. You move with purpose, execute with precision, and close with confidence.
The Red Zone Selling framework breaks the sales cycle into three zones:
- Yellow Zone – Opening drive: qualify with intent and eliminate wasted plays.
- Green Zone – Midfield: maintain momentum, align the team, and move the chains.
- Red Zone – Goal line: close with urgency, precision, and confidence.
Whether you're an AE, founder, coach, or sales leader, this book is your wrist playbook for sales - putting the right plays at your fingertips so you can read the field, adjust fast, and close like a pro.